Leadership

Meet your Team of Trusted Partners

The strength and depth of Upshot’s management team allows the company to pursue investments with great flexibility, to move aggressively into attractive opportunities and to capitalize on changes in the real estate and economic landscape.

  • Raul Socarras

    CEO & Founder
  • Juan Carlos Gomez

    Chief Operating Officer
  • Paul Bayer

    Chief Investment Officer

Raul Socarras

CEO & Founder

Mr. Socarras is the CEO and Founder of Upshot®. He has over 20 years of combined experience in the areas of commercial real estate, investment management and advisory services, and in the operations and management of global operating businesses.

Before Upshot®, Mr. Socarras served as the operating partner of many commercial real estate development and construction projects within the United States, while simultaneously serving as an Executive of a global manufacturing and technology company serving customers in 32 countries. Prior to this, Mr. Socarras was a practicing attorney in Florida, representing developers, governmental entities and corporate clients on various, complex real estate, land-use, corporate and commercial transactions. Mr. Socarras remains an active member of the Florida Bar. Mr. Socarras has participated in the acquisition, development, construction or representation of over $2 billion of real estate and corporate transactions throughout his career.

Mr. Socarras has had the pleasure of serving on various local and national community and corporate boards and has participated in many other civic activities throughout his career.

He was also a NCAA collegiate athlete in multiple sports, including playing and being a member of the Florida State University Football Team in the 95'/96' football season (during these years FSU won the ACC Championship and the Orange Bowl Championship). Mr. Socarras is also a licensed Private Pilot with an Instrument Flight Rules (IFR) rating.

Mr. Socarras is the CEO and Founder of Upshot®. He has over 20 years of combined experience in the areas of commercial real estate, investment management and advisory services, and in the operations and management of global operating businesses. Before Upshot®, Mr. Socarras served as the operating…

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Juan Carlos Gomez

CHIEF OPERATING OFFICER

Juan Carlos Gomez is the Chief Operating Officer for Upshot®, overseeing and managing the day-to-day operations for the firm and the various funds it advises. Mr. Gomez is board certified in real estate law by The Florida Bar and has over fourteen years of experience in the areas of commercial real estate, commercial transactions and local government law.

Before joining Upshot®, Mr. Gomez served as the managing shareholder of a real estate focused law firm in Winter Park, Florida, where he first began representing Upshot on various matters. Prior to that, Mr. Gomez spent nearly seven years with a full-service, commercial law firm in Orlando, Florida, counseling governmental entities and corporate clients on various, complex real estate and commercial transactions.

Mr. Gomez volunteers as a mentor with Take Stock in Children of Orange County. He has also served as past President of the Citrus Civitan Club of Orlando, President and Chairman of the United Safety Council and Chairman of the Technical Assistance Committee for Prospera (f/k/a the Hispanic Business Initiative Fund).

Mr. Gomez received his Juris Doctor from Southern Illinois University and his Bachelor of Business Administration in Finance from Florida International University. He is a native of Orlando, Florida, where he resides with his wife and their two daughters.

Juan Carlos Gomez is Chief Operating Officer for Upshot®, overseeing and managing the day-to-day operations for the firm and the various funds it advises. Mr. Gomez is board certified in real estate law by The Florida Bar and has over…

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Paul Bayer

CHIEF INVESTMENT OFFICER

Paul Bayer serves as the Chief Investment Officer for Upshot. In this capacity, Mr. Bayer oversees the Upshot Acquisitions team and leads all acquisition and leasing decisions at the firm. Mr. Bayer also serves as a member of the Upshot Investment Advisory Committee.

Before joining Upshot, Mr. Bayer served as Executive Vice President of National Retail Properties (NYSE: NNN) from January 2007 to June 2010 and as Chief Investment Officer from June 2010 to December 2020. He also previously served as Senior Vice President of NNN from September 2005 to December 2006. From September 1999 through September 2005, he served as Vice President of Leasing at NNN. Prior to September 1999, Mr. Bayer was a leasing agent at J. Donegan Company from 1994 through 1999. Mr. Bayer also previously served as a leasing agent for Combined Properties from 1992 until 1993 and as a marketing principal at Trammell Crow Company from 1988 until 1991. He is a member of ICSC.

Paul Bayer serves as the Chief Investment Officer for Upshot. In this capacity, Mr. Bayer oversees the Upshot Acquisitions team and leads all acquisition and leasing decisions at the firm…

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